📅 On June 30, 2025, the Office of Student Affairs at KMUTT hosted a knowledge-sharing session entitled
🎯 Social Media Strategy to Better Reach Gen Z: Case Study of Singapore
📍The event was held at the Learning Café, 3rd Floor, KMUTT Library, with 35 participants including faculty members and staff from various departments across the university.
We were honored to welcome Ms. Ellen Tan, a communications and digital marketing specialist with experience from the National University of Singapore. She shared insightful perspectives and real-life case studies on how to effectively connect with Gen Z audiences, particularly using social media platforms.
The session included examples from public and private sector campaigns in Singapore, content from well-known people, and creative advertising, all of which highlighted key strategies for engagement. The talk also featured content planning techniques backed by research, sparking fresh ideas and providing participants with practical frameworks for designing content suited to their contexts. 💬
This event aligns with the university’s commitment to lifelong learning, capacity building, and enhancing institutional communication strategies to more meaningfully engage with students in the digital era. 😊
