The proper management of quality of ornamentals such as potted plants, cut flowers or other living plants has become a necessity in this era of increasing market globalization. The main aim of efficient quality management is to ensure the reliability and the viability of supply chains. The fragility and at the same time high value of the ornamentals requires a dynamic and coordinated management of their quality. The international conference on Quality Management in Supply Chains of Ornamentals proposes to highlight the most recent and exciting developments and innovations in this area, with emphasis on:

• Genetic and plant propagation (genetic of ornamentals for quality).
• Cultivation techniques and innovations (and insects, diseases, and weed management).
• Pre and postharvest physiology.
• Treatments to extend shelf-life.
• Quality in handling systems (logistics, packaging, safety, regulation).
• Quality maintenance throughout the supply chain (storage and transport technologies).
• Quality management system and certification for quality and sustainability.
• Economic of flower management (florist business).
• Flowers and human well-being.
• All aspects of quality and supply chain innovation.
• Market development.